Melody
Branding Expert
Researcher and developer of Big Brand Strategy system
Founder of DDBranding
Founder / Chief Editor of Design Trends (DT)
With 15-year experience in brand operation and management, Melody boasts abundant experience and expertise in the brand operation of large-sized real estate and design enterprises. She excels at realizing effective interaction among market, brand and marketing by integrating advanced strategical thinking with her international expertise and flair, coordinating overall strategical positioning with down-to-earth execution. Thanks to her commitment and operation in B2B, the Big Brand Strategy uniquely developed by Melody is a re-creation of Chinese brand in the context of brand globalization.
Core theory
Big Brand Strategy supports the upgrading of service companies. The essence of business is to build a brand and promote it. Management is the strong back-up for brand and design.
Big Brand Strategy, a bright creation in global brands development. Branding strategy works to boost corporate growth and operation. We have supported enterprises in realizing commercial goals.
Brand is an important channel for businesses and clients. Everything in a company can be regarded as the symbol of brand. Power of brand is important and should be managed in an effective way.
We provide systematic solutions and practical guidance. We endeavor to effectively build the uniqueness of the brand.We have an in-depth insight and interpretation of industry and market.
Position + Image + Content + Resource + Communication = Influence. Contents and products are of great importance for enterprises. Systematic construction and allocation are vital to operation.
Rather than a sentence, brand position is born to be a system. We insist on helping businesses in figuring out their vision, goal and strategies.
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